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May 2022

Emotional Intelligence: Footprint on Marketing Strategy

Emotional intelligence (EQ) in marketing is increasingly recognized as a critical factor in driving sales and conversions by many entrepreneurs and marketers. In layman terminology, EQ enables one to probe their target audiences, resulting in accordant branding and content. While emotional intelligence is mainly considered as being able to interpret emotional feedback or intercept a […]

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Emotional Intelligence (EQ/EI) in the times of AI

A few decades ago, one would read about the futuristic Artificial Intelligence and robots that would do everything for us, from chores at home to managing industrial machinery. While this was marvelled at, it did make one a little apprehensive about it. Well, we are now living in that space of rapid technological advancement where

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Role of Emotional Intelligence in Leadership

When it comes to the corporate world, what is associated with most successful professionals are traits such as business acumen, analytical skills, and experience. However, emotional intelligence is often overlooked: an intangible and non-quantifiable factor, but perhaps one that has the maximum bearing on team chemistry. Often also referred to as Emotional Quotient or EQ,

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